Web Design Meaning And Why It Is Essential For Businesses

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Well, web design or website design has become a major topic or project of concern to business owners today. This is because traditional advertisement channels are shifting towards online.

In contrast, before now, the only known promotional channel for businesses was purely offline. But today, prudent business owners cannot effectively promote without a good online presence. Also, to ignore online marketing is almost like opening a business but not telling anyone about it.

According to Bill Schrader, “Almost overnight, the Internet’s gone from a technical wonder to a business must.”

The core of effective online promotion rest on the shoulder of a website carefully crafted for that purpose.

So What Is Web Design

Web design or Website design is basically a process of assembling, conceptualizing, planning, and carefully building electronic files that ultimately determine the website appearance.

It is creating a website that shows features like layout, user interface and well thought out call to action insertions to make navigation seamless.

A website is created for the benefit and enjoyment of another person known as the visitor. Therefor, a website that leaves her visitors dissatisfied will fall flat.

The only reason Google and other search engines will love your website and put it in prominent position is because visitors first love it. So, the only way for visitors to love a website is because it is user friendly.

According to Techterm, “Websites are created using a markup language called HTML. Web designers build webpages using HTML tags that define the content and metadata of each page. The layout and appearance of the elements within a webpage are typically defined using CSS, or cascading style sheets. Therefore, most websites include a combination of HTML and CSS that defines how each page will appear in a browser.”

The Place of The Web Designer in Web Design

The web designer creates a virtual office for an entrepreneur. An office that provides all the information relating to a business or organization. As of today, a website that is neither adaptive nor responsive will not be successful.

Certainly, the reason for this is because there are currently more mobile internet users than computer users.

Therefore, a good web designer will either adopt a responsive design method or adaptive style. While in responsive design, content easily moves dynamically depending on the visitor’s screen size, in adaptive design, the content is displayed in fixed layout sizes that match common users screen sizes.

A designer can choose to use any of the major platforms to design your website. Though some platforms makes web design and optimization easier, the designer is the one who determines how your website turns out.

Web design platforms like WordPress, Joomla, Magento, Wix, Squarespace, Shopify etc, are all good to work with. They are the best and most common web design platforms in the industry today. While some web design platform are really simple, other on the list above are complex. However, it all depends on what a designer is accustomed to.

Why is Web Design an Important Subject to Business Owners?

As stated earlier, the methods available to business promotion has shifted by a huge degree from offline to online. There are billions of people online and they make a large percentage of your prospects.

To reach them, you need a website built to drive conversion. Make no mistake about it, you can reach prospects online without owning a website. However, a website will drive far more conversion than other online channels. A good business web design has the below benefits:

  • Build your reputation
  • Keeps your business open 24/7 all year round
  • Promote live education for clients and prospect
  • Improve your promotion effectiveness
  • Save money on printing and distribution of information
  • Easy to use, maintain and update
  • Provide easy access to new customers
  • Improve productivity
  • Expand your market
  • Easy education outlet for your customers
  • A website extends your local reach
  • Enables 24/7 promotion and sales of products & services
  • Enables instants communication to clients
  • A great way for finding new employees

When Do I Need Web Design Service for My Business?

When you are ready to create a website for any purpose, there are several options at your disposal. You can get this done yourself if you are familiar with HTML programming language and Web design applications.

If you are not knowledgeable in the above, your best line of action is to hire a web designer.

And the best time to launch your website is when you are launching your business. For businesses who don’t have a website yet, there is no better time than now. No matter the sector you are in, as long as your clients and prospects are human beings, a website will do you a lot of good.

If on the other hand you possess basic knowledge or have time to learn, there are website builders, web designing software and platforms that allows you get a good designed template. All that you will have to do is modification of the already designed theme. This can make your journey to web design by yourself easy.

How Can Professional Web Design Service Help My Business?

We said before that a good website is only loved by Google and co if the users first love it.

A professional web designer will ensure that visitors or users can find relevant information easily. He or she will ensure that the navigation is easy and consistent so users can easily navigate through content.

There are mainly factors that makes for a great website. Some of these are beauty, good and consistent coding, image and css/html optimization, responsive or adaptive design and content layout.

On top of the list of factors that makes for a bad user experience that designers try to avoid is a website that takes too long to load. Broken links, dropped images, error messages, unnecessary pop ups are just a few of the web design issues that visitors hate. A professional designer knows these issues and ensures they are fixed at the web design stage.

All these factors will help with search presence and conversion when they are well handled.

Can 360 Hub Web Design Service Help With My Business Web Design Project?

360 Hub Web Design Service can design a website that is free of all the issues above. A website that is custom made to sell your products or services fast. Similarly, you will get a business or personal website that is befitting for your brand.

Our web design process ensures that you get a website that is optimized for conversion and is user friendly. In addition, you get a well optimized Google My Business page along with it to help boost search visibility.


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