Facebook Advertising Cost in Nigeria

by Marketing2 comments

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How much is Facebook advertising cost in Nigeria is got to be one of the most popular questions I have had to answer when prospects want our Company (360 Hub Digital) to handle their promotion. Facebook advertising cost in Nigeria is cheap compared to some other locations if we want to compare.

This same trend holds true with Google search ads, Google display ads, Instagram ads, and Twitter ads. While the average cost per click in Nigeria is around $0.10 depending on the campaign, that of the US for example can be as high as $0.97 and more. Also, your Facebook advertising cost in Nigeria can be as low as $0.02 per click depending on how well your ad performs.

Facebook which is the leading social media platform with over 2.8 billion active users enables individuals and businesses to connect with new and existing customers through Facebook advertising.

With over 30 million active users in Nigeria, businesses in Nigeria have been able to leverage Facebook ads to reach new customers and communicate with old ones as well.

As an experienced digital marketing agency in Nigeria, we would talk about Facebook ad cost in Nigeria and other countries below and the factors that affect ad cost. This will enable you to set the right budget for your ad when you have learned how to advertise on Facebook.

Cost of Advertising on Facebook in Nigeria

Facebook advertising cost in Nigeria depends mainly on your business goals and objectives. Meaning, it is largely up to you how much you want to spend on Facebook promotion.

But, the minimum Facebook ads cost in Nigeria is $1 per day, which would translate to about N500. Facebook default ads setting is 7 days which would mean that with N3,500 you could run Facebook ads for 7 days reaching new customers.

But, a good Facebook advertising cost in Nigeria can range from N8,000 to N450,000+. The truth is you cannot grow your business fast with a budget of N10,000 or N20,000 a month for Facebook or Instagram ads. However, you can start from somewhere.

What Determines Facebook Advertising Cost in Nigeria and Elsewhere

One of the prime determining factors for Facebook ads cost is your business or promotion objective. And this can get complicated easily. For instance, if you are trying to get app installs as an advertiser, you would pay far more than those who are optimizing for clicks.

Facebook has a variety of objectives for marketing your business. And this can also depend on your business stage. Your promotional goal could be to create awareness about your old or new business on Facebook, reconnect with old customers, drive sales, etc. Below are some factors that affect the cost of advertising on Facebook in Nigeria that you should take seriously.

1. Product Cost

The pricing of your product or services can directly affect your ad cost in terms of budgeting and cost per click (CPC). Knowing how much your product and service costs would help you determine the right budget to use.

For example, the cost of advertisings regular handbags or mobile phones cannot be the same for cars in terms of budgeting and CPC for obvious reasons. As the saying goes, “When hunters are hunting for lions, they don’t set a trap using rabbit as bait” Obviously, you cannot use the same amount of money to run Facebook ads to sell mobile phones and cars.

2. Facebook Ads Duration

Those concerned about the cost of advertising on Facebook in Nigeria, often ask if they can run their ads for 1 or two days. To have a good result from your Facebook advertising effort, you need to run your ads for up to 7 days plus.

Therefore, your determined number of days you want your ads to run would affect your advertising cost for the period. The more days your ad run for, the more money you would spend.

3.Ad Quality and Relevance

Facebook advertising cost is also affected by ad quality and relevance. Ad Quality and relevance are determined by how interested Facebook machines thinks a person will be in your ad. Your ad will be scored between 1 to 10 based on how relevant it is to its target audience. If your ad is very relevant, you would pay less and vice versa.

Relevance and quality are based on how many people took action on your ad. Actions in the form of clicking on the ad, liking it, sharing or commenting are key in this regard.

4. Targeted Audience

Who you are targeting also affects the cost, as well as how many competing advertisers are going after that same audience. When lots of advertisers are targeting the same audience at a time, the cost goes up (Demand and supply 101).

The country you are targeting also affect your advertising cost. As has been established earlier, advertising to US audiences, the UK, Canada and Scandinavian countries are more expensive than ads in Africa and other developing countries.

5. Facebook Ads Placement

The placement of your ads can affect the cost of advertising on Facebook. Placement is basically where your ads appear on Facebook/Instagram, and this influences the cost.

When setting up your ads, there are different placement options like the news feed, mobile-only, right-hand column, Instagram, stories, reel, etc

Each these place your ads may display comes with different costs just like Google ads.

6. Ads Call to Action

The action you expect your targeted audience to take can also largely determine your Facebook advertising cost. Ads optimized for app install and conversion ads generally cost more than those optimized for clicks and impressions.

7. Leveraging Omni Channel Advertising

According to renowned marketing expert Neil Patel, advertising across multiple channels plus tv ads at the same time help reduce Facebook ad cost. This is based on study and practice by major brands that have leveraged the strategy.

Other factors that determine Facebook advertising cost in Nigeria and other countries are ad budget, bid, season and industry.

Facebook Advertising Cost by Industry

As has been noted before in this article, Facebook and Instagram ads cost can be affected by the industry you are in or targeting. See the cost by industry in the image below: Photo credit. Webfx.

Facebook Advertising Cost by Country: CPC and CPM

We have established already in this post that the average Facebook advertising cost in Nigeria ranges from $0.10 per click. Additionally, we also stated that the ad cost could also become as low as $0.02 in Nigeria or as high as $0.75 per click and that various other factors affect cost.

Different advertising cost per click and other actions on Facebook

From the screenshot above, you can see that while the CPC for some campaigns is $0.03 another is $0.26. Again, optimizing for the same conversion can also give you different costs depending on the performance of the ads.

Below is the Facebook advertising cost per country compiled by Rudibedy

 Countryavg. CPCavg. CPM
  Japan$1.32$0.38
  American Samoa$1.21$0.09
  United States$1.09$0.22
  Australia$1.08$0.24
  Russia$1.02$0.40
  Switzerland$0.89$0.16
  Norway$0.87$0.16
  United Kingdom$0.79$0.16
  Guernsey$0.76$0.23
  New Zealand$0.76$0.16
  South Africa$0.75$0.25
  Canada$0.73$0.16
  Ireland$0.72$0.36
  Denmark$0.72$0.17
  Nigeria$0.72$0.15
  Sweden$0.70$0.16
  Iceland$0.69$0.34
  Israel$0.66$0.33
  Netherlands$0.65$0.15
  Kazakhstan$0.64$0.23
  Germany$0.59$0.11
  Cayman Islands$0.56$0.10
  Singapore$0.53$0.12
  Aland Islands$0.52$0.08
  Finland$0.51$0.09
  Liechtenstein$0.51$0.05
  Austria$0.49$0.11
  Ukraine$0.48$0.14
  Kuwait$0.45$0.09
  France$0.44$0.10
  United Arab Emirates$0.40$0.10
  Belgium$0.40$0.07
  Jersey$0.39$0.19
  Oman$0.36$0.09
  Bahrain$0.36$0.07
  Luxembourg$0.36$0.04
  South Korea$0.35$0.11
  Saudi Arabia$0.34$0.08
  Qatar$0.33$0.06
  U.S. Virgin Islands$0.33$0.06
  Lebanon$0.32$0.08
  Puerto Rico$0.32$0.07
  Hungary$0.31$0.15
  Spain$0.31$0.08
  Turks and Caicos Islands$0.30$0.06
  Hong Kong$0.29$0.08
  Italy$0.29$0.06
  Reunion$0.28$0.04
  Belarus$0.27$0.10
  Czech Republic$0.27$0.05
  Isle of Man$0.26$0.13
  Poland$0.26$0.06
  India$0.25$0.13
  Trinidad and Tobago$0.25$0.05
  Martinique$0.24$0.05
  Malta$0.24$0.05
  Guyana$0.23$0.05
  Guadeloupe$0.23$0.05
  Namibia$0.23$0.05
  Slovakia$0.23$0.04
  Panama$0.22$0.05
  Kenya$0.22$0.05
  New Caledonia$0.22$0.05
  Brazil$0.22$0.04
  French Polynesia$0.22$0.04
  Macao$0.21$0.05
  French Guiana$0.21$0.04
  Slovenia$0.21$0.03
  Antigua and Barbuda$0.21$0.03
  Faroe Islands$0.21$0.02
  Monaco$0.21$0.02
  Guatemala$0.20$0.05
  China$0.20$0.04
  Aruba$0.20$0.03
  Barbados$0.20$0.03
  Iraq$0.19$0.10
  Malaysia$0.19$0.05
  Egypt$0.19$0.04
  Portugal$0.19$0.04
  Bahamas$0.19$0.04
  British Virgin Islands$0.19$0.03
  Greenland$0.19$0.02
  Vatican$0.18$0.09
  Burundi$0.18$0.09
  Latvia$0.18$0.04
  Uzbekistan$0.18$0.04
  Costa Rica$0.18$0.04
  Jordan$0.18$0.04
  Saint Kitts and Nevis$0.18$0.02
  Indonesia$0.17$0.09
  Papua New Guinea$0.17$0.05
  Kyrgyzstan$0.17$0.04
  Ghana$0.17$0.04
  Taiwan$0.17$0.04
  Azerbaijan$0.17$0.04
  Romania$0.17$0.03
  Estonia$0.17$0.03
  Grenada$0.17$0.02
  Gibraltar$0.17$0.02
  Tanzania$0.16$0.06
  Angola$0.16$0.04
  Jamaica$0.16$0.04
  Cyprus$0.16$0.03
  Botswana$0.15$0.03
  Turkey$0.15$0.03
  Pakistan$0.15$0.03
  Mozambique$0.15$0.03
  Saint Lucia$0.15$0.03
  Andorra$0.15$0.02
  Chile$0.14$0.04
  Mexico$0.14$0.04
  Lesotho$0.14$0.03
  Dominican Republic$0.14$0.03
  Thailand$0.14$0.03
  Mauritius$0.14$0.03
  Honduras$0.14$0.03
  Belize$0.14$0.03
  Greece$0.14$0.03
  Suriname$0.14$0.03
  Lithuania$0.14$0.02
  Bolivia$0.13$0.07
  Haiti$0.13$0.07
  Zambia$0.13$0.06
  Morocco$0.13$0.03
  Sri Lanka$0.13$0.03
  Saint Vincent and the Grenadines$0.13$0.03
  Dominica$0.13$0.02
  Guam$0.13$0.02
  Mayotte$0.13$0.02
  El Salvador$0.12$0.03
  Armenia$0.12$0.02
  Colombia$0.12$0.02
  San Marino$0.12$0.01
  Anguilla$0.12$0.01
  Benin$0.11$0.06
  Samoa$0.11$0.03
  Afghanistan$0.11$0.03
  Uganda$0.11$0.03
  Argentina$0.11$0.03
  Libya$0.11$0.02
  Yemen$0.11$0.02
  Moldova$0.11$0.02
  Swaziland$0.11$0.02
  Croatia$0.11$0.02
  Nauru$0.11$0.02
  Peru$0.11$0.02
  Uruguay$0.11$0.02
  Philippines$0.11$0.02
  Palestinian Territory$0.11$0.02
  Bulgaria$0.11$0.02
  Paraguay$0.11$0.02
  Malawi$0.10$0.04
  Cameroon$0.10$0.03
  Venezuela$0.10$0.02
  Bangladesh$0.10$0.02
  Rwanda$0.10$0.02
  Nicaragua$0.10$0.02
  Brunei$0.09$0.05
  Gabon$0.09$0.03
  Tajikistan$0.09$0.03
  Fiji$0.09$0.02
  Cambodia$0.09$0.02
  Republic of the Congo$0.09$0.02
  Algeria$0.09$0.02
  Turkmenistan$0.09$0.02
  Madagascar$0.09$0.02
  Seychelles$0.09$0.01
  Vanuatu$0.09$0.01
  Maldives$0.09$0.01
  Tonga$0.09$0.01
  Laos$0.09$0.01
  Falkland Islands$0.09$0.01
  Vietnam$0.09$0.01
  Nepal$0.08$0.02
  Equatorial Guinea$0.08$0.02
  Solomon Islands$0.08$0.02
  Senegal$0.08$0.02
  Northern Mariana Islands$0.08$0.01
  Tunisia$0.08$0.01
  Democratic Republic of the Congo$0.08$0.01
  Cape Verde$0.08$0.01
  Palau$0.08$0.01
  Sao Tome and Principe$0.07$0.02
  Somalia$0.07$0.02
  Togo$0.07$0.02
  Sierra Leone$0.07$0.02
  Burkina Faso$0.07$0.02
  Ethiopia$0.07$0.02
  Gambia$0.07$0.02
  Mali$0.07$0.02
  Serbia$0.07$0.01
  Micronesia$0.07$0.01
  Bhutan$0.07$0.01
  Georgia$0.07$0.01
  Albania$0.07$0.01
  Kiribati$0.07$0.01
  Eritrea$0.06$0.02
  Guinea$0.06$0.02
  Niger$0.06$0.01
  Chad$0.06$0.01
  Central African Republic$0.06$0.01
  Mongolia$0.06$0.01
  Marshall Islands$0.06$0.01
  Tuvalu$0.06$0.01
  Mauritania$0.06$0.01
  Djibouti$0.06$0.01
  Comoros$0.05$0.02
  Bosnia and Herzegovina$0.05$0.01
  Macedonia$0.05$0.01
  Montenegro$0.05$0.01

What is more, Facebook advertising cost in Nigeria like anywhere else is not really what matters. But, the singular most important factor is the results you get from your Facebook ad.

If you are seeing great results from your Facebook or Instagram campaigns, you would not mind spending the money to grow your business.

If you need help growing your business with Facebook ads, or need a custom website to better take advantage of the opportunity Facebook ads offers, 360 Hub Digital can help give you good results.

Frequently Asked Questions for Facebook Advertising Cost in Nigeria

Can my Facebook ad also show on Instagram?

Yes. Whether you are boosting a post or creating from the Facebook ad manager, you can decide to show your Facebook ad to Instagram users as well.

How much does Facebook advertising cost per month?

The minimum average cost for a Facebook advert per month in Nigeria is ₦15,000. But, your ideal budget for promotion should be a minimum of ₦ 50,000 a month.

Does facebook ads work?

Yes, Facebook ads works. Facebook ads conversion can be as high as 14.29% for some industries.

What is Facebook ads manager

Facebook ads manager is an advanced tool that enable you create ads for Facebook and Instagram

Are Facebook ads free?

No. Facebook ads are created on prepaid or post pay passes.

Are Facebook ads pay per click?

Yes. There is also pay per conversion, impression, video views, etc.

Do Facebook ads automatically run on Instagram?

No, you have to enable to run on Instagram whether you are boosting a post or using the ads manager.

How many Facebook ads should I run at once?

According to Facebook, you can run as many as 50,000+ ads from one account. This is not however possible to monitor with just one person as the ad manager. I personally sometimes run up to 20 ads. It depends on your marketing plan per time.

2 Comments

  1. Opeyemi Abiola

    Good day to you sir/ma I want to ask if your organisation can promote or advertise my Goods for me without me worried about promoting the Goods myself on Facebook and other Social media. Secondly let me know the cost for advertising for me while I patiently wait to hear from you …

    Reply
    • 360Hub

      Hello Opeyemi. Yes we can, we have sent you a mail

      Reply

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