Contrary to common belief, creating a wonderful product isn’t the only critical task in launching a successful business. When starting a firm, startup entrepreneurs must also consider developing a strong digital presence. And yes, this is very important, especially to eCommerce businesses.
Building an active online presence has been shown to be a strong development strategy for small businesses seeking continuous success.
However, e-commerce businesses can expand faster online if they choose a memorable domain name that allows more people across the world to contact them immediately.
A premium domain name is your greatest hope for acquiring a fantastic website that will catapult your business to success, and here’s how to choose an exceptional one.
1. Get Personalized Domain Names
The unique brandability of your domain name has a significant influence on your company’s performance. That’s because 77% of your audience bases their purchasing decisions on your brand name. As a result, adopting a random domain name that does not correspond to your company name might hinder your brand’s online success.
When searching for a great domain name, it is a good idea to utilize the power of your brand name by ensuring that the name of your website corresponds with the name of your firm. The best domains are always a perfect fit for the companies they represent.
Well-known corporate websites, such as amazon.com and google.com, are good instances of customized domain names that have been suited to their business needs. Using customized names can help you attract customers who will purchase your products and engage with your organization.
If you’re finding it challenging to find creative names for your business, a superb company name generator will definitely come in handy.
2. Choose the Shortest Possible Domain Name
When searching for an amazing domain name, keep in mind that it should be basic, straightforward, and direct. This is due to the fact that keeping your company’s domain name basic assures that it will be easy to say, remember, and locate online—all of which are crucial components of a successful domain name.
Our brains have a limited quantity of working memory, which is sometimes referred to as bandwidth. People have a limited number of characters and words that they can easily recall, with the optimal character range being 3 to 5 characters and the average being 10 to 12 characters. Our memory begins to deteriorate once we pass the average range.
Even organizations with extraordinarily long names, such as IBM (International Business Machines), found a method to include an EMD in their domain name by abbreviating their name domain names to become ibm.com.
Other brands with widespread short abbreviations or easily misinterpreted brand names, such as Facebook and Volkswagen, found a way to acquire popular short acronyms connected with their company, such as fb.com and vw.com, as the shortened forms of their domain names.
3. Obtaining Top-Level Domain Extensions Should be Prioritized
Despite considerable developments in the internet environment, the top-level domain extensions (TLD) ‘.com,’ ‘.org,’ and ‘.net’ are still present on most reputable webpages, and as a result, consumers are accustomed to them being the extensions of websites.
According to a thorough analysis undertaken by the Domain Name Association, the number of new domain extensions increased by 145%, yet none were able to challenge the ‘.com’ extension’s dominance.
Customers naturally believe that every domain name they come upon should be one of these top-level domain extensions. As a result, obtaining a ‘.com’ domain name for your website makes logical sense.
Also, bear in mind that every tiny error your target audience makes when searching for your domain names may direct them to a competitor’s website. As a result, you may lose clients who were seeking your brand in the first place.
It isn’t surprising anymore that secondary market pricing for TLDs such as ‘.com’ and others is rather high. If you can’t afford to acquire a ‘.com’ domain on the secondary market, consider a country-code TLD such as ‘.co.uk’ or, even better, one of the newly emerging TLDs like ‘.co’ and ‘io.’
4. Apply Keywords Cautiously
Including industry-specific keywords in your domain name is an effective strategy to attract clients by informing them about the services you offer.
While domain names like vehiclerepair.com and petshop.com are easily remembered and SEO-friendly, they are tough to market and risk seeming generic and uninspired. And this might have far-reaching consequences for your business.
Keywords are beneficial, provided they do not risk the overall performance of your domain name. If your domain name carries a keyword, be sure it does not take up the full length of your brand name. Allow the name of your company to reflect its personality. Vehiclepro.com and prettypets.com are two outstanding examples of brand names.
Also, avoid domain names with probable spelling difficulties, as well as domain names with symbols or numbers, as these limit accessibility.
Choosing a good domain name will be challenging, as with most things, but we’re sure that with the knowledge you’ve gained, you’ll find it easier. So, what are you holding out for? Get to work and start thinking of great domain names.
Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation.
This article by Grant Polachek