How much is Facebook advertising cost in Nigeria is got to be one of the most popular questions I have had to answer when prospects want our Company (360 Hub Digital) to handle their promotion. Facebook advertising cost in Nigeria is cheap compared to some other locations if we want to compare.
This same trend holds true with Google search ads, Google display ads, Instagram ads, and Twitter ads. While the average cost per click in Nigeria is around $0.10 depending on the campaign, that of the US for example can be as high as $0.97 and more. Also, your Facebook advertising cost in Nigeria can be as low as $0.02 per click depending on how well your ad performs.
Facebook which is the leading social media platform with over 2.8 billion active users enables individuals and businesses to connect with new and existing customers through Facebook advertising.
With over 30 million active users in Nigeria, businesses in Nigeria have been able to leverage Facebook ads to reach new customers and communicate with old ones as well.
As an experienced digital marketing agency in Nigeria, we would talk about Facebook ad cost in Nigeria and other countries below and the factors that affect ad cost. This will enable you to set the right budget for your ad when you have learned how to advertise on Facebook.
Cost of Advertising on Facebook in Nigeria
Facebook advertising cost in Nigeria depends mainly on your business goals and objectives. Meaning, it is largely up to you how much you want to spend on Facebook promotion. Be that as it may, your Facebook ads campaign goal can also impact your overall Facebook ads cost.
As of January 2024, the cost of advertising on Facebook in Nigeria Naira can cost anywhere from 30 Naira (₦30) or more for link clicks (CPC) to 1,000 Naira plus (₦1,000+) for messaging conversion ads. The average CPM (cost per 1,000 impressions) can be from 867 Naira to 2,000 Naira or more (₦2,000) depending on your ads performance. See current Facebook ads cost from some of the campaigns we run in Naira.
Screenshot for Facebook CPC cost for link clicks
Screenshot of Facebook cost per conversion (Messaging)
Similarly, Facebook sponsored ads cost in dollars can range anywhere from 3 cents ($0.3) to 30 cents ($0.30) and more per link clicks for ads optimized for website landing page views. For website conversion ads, the cost can range anywhere from 1.38 dollars ($1.38) or less to 5 dollars plus ($5+) per conversion.
The average CPM (cost per 1,000 impressions) in dollars can be from 50 cents ($0.50) or less to 1 dollar ($1) or more depending on your ads performance and industry. See current Facebook ads cost from some of the campaigns we run in USD.
Screenshot of Facebook ads CPC cost in dollars for clicks optimized for website landing page views
Screenshot of Facebook ads cost for conversion in dollars for ads optimized for website conversions
But, the minimum Facebook ads cost in Nigeria is 965 and $1 per day for Naira and USD respectively. Facebook’s default ads setting is 6 days which would mean that with N5,790 you could run Facebook ads for the minimum recommended 6 days period, enabling you to reach new customers. You can also spend less if you want to run the ads for 3 days or even two days.
But, a good Facebook advertising cost in Nigeria can range from N15,000 to N450,000+. The truth is you cannot grow your business fast with a budget of N10,000 or N28,950 a month for Facebook or Instagram ads. However, you can start from there.
What Determines Facebook Advertising Cost in Nigeria and Elsewhere
One of the prime determining factors for Facebook ads cost is your business or promotion objective. And this can get complicated easily. For instance, if you are trying to get app installs as an advertiser, you would pay far more than those who are optimizing for clicks.
Facebook has a variety of objectives for marketing your business. And this can also depend on your business stage. Your promotional goal could be to create awareness about your old or new business on Facebook, reconnect with old customers, drive sales, etc. Below are some factors that affect the cost of advertising on Facebook in Nigeria that you should take seriously.
1. Product Cost
The pricing of your product or services can directly affect your ad cost in terms of budgeting and cost per click (CPC). Knowing how much your product and service costs would help you determine the right budget to use.
For example, the cost of advertisings regular handbags or mobile phones cannot be the same for cars in terms of budgeting and CPC for obvious reasons. As the saying goes, “When hunters are hunting for lions, they don’t set a trap using rabbit as bait” Obviously, you cannot use the same amount of money to run Facebook ads to sell mobile phones and cars.
2. Facebook Ads Duration
Those concerned about the cost of advertising on Facebook in Nigeria, often ask if they can run their ads for 1 or two days. To have a good result from your Facebook advertising effort, you need to run your ads for up to 7 days plus.
Therefore, your determined number of days you want your ads to run would affect your advertising cost for the period. The more days your ad run for, the more money you would spend.
3.Ad Quality and Relevance
Facebook advertising cost is also affected by ad quality and relevance. Ad Quality and relevance are determined by how interested Facebook machines thinks a person will be in your ad. Your ad will be scored between 1 to 10 based on how relevant it is to its target audience. If your ad is very relevant, you would pay less and vice versa.
Relevance and quality are based on how many people took action on your ad. Actions in the form of clicking on the ad, liking it, sharing or commenting are key in this regard.
4. Targeted Audience
Who you are targeting also affects the cost, as well as how many competing advertisers are going after that same audience. When lots of advertisers are targeting the same audience at a time, the cost goes up (Demand and supply 101).
The country you are targeting also affect your advertising cost. As has been established earlier, advertising to US audiences, the UK, Canada and Scandinavian countries are more expensive than ads in Africa and other developing countries.
5. Facebook Ads Placement
The placement of your ads can affect the cost of advertising on Facebook. Placement is basically where your ads appear on Facebook/Instagram, and this influences the cost.
When setting up your ads, there are different placement options like the news feed, mobile-only, right-hand column, Instagram, stories, reel, etc
Each these place your ads may display comes with different costs just like Google ads.
6. Ads Call to Action
The action you expect your targeted audience to take can also largely determine your Facebook advertising cost. Ads optimized for app install and conversion ads generally cost more than those optimized for clicks and impressions.
7. Leveraging Omni Channel Advertising
According to renowned marketing expert Neil Patel, advertising across multiple channels plus tv ads at the same time help reduce Facebook ad cost. This is based on study and practice by major brands that have leveraged the strategy.
Other factors that determine Facebook advertising cost in Nigeria and other countries are ad budget, bid, season and industry.
Facebook Advertising Cost by Industry
As has been noted before in this article, Facebook and Instagram ads cost can be affected by the industry you are in or targeting. See the cost by industry in the image below: Photo credit. Webfx.
Facebook Advertising Cost by Country: CPC and CPM
We have established already in this post that the average Facebook advertising cost in Nigeria ranges from $0.10 per click. Additionally, we also stated that the ad cost could also become as low as $0.02 in Nigeria or as high as $0.75 per click and that various other factors affect cost.
From the screenshot above, you can see that while the CPC for some campaigns is $0.03 another is $0.26. Again, optimizing for the same conversion can also give you different costs depending on the performance of the ads.
Below is the Facebook advertising cost per country compiled by Rudibedy
| Country | avg. CPC | avg. CPM |
| Japan | $1.32 | $0.38 |
| American Samoa | $1.21 | $0.09 |
| United States | $1.09 | $0.22 |
| Australia | $1.08 | $0.24 |
| Russia | $1.02 | $0.40 |
| Switzerland | $0.89 | $0.16 |
| Norway | $0.87 | $0.16 |
| United Kingdom | $0.79 | $0.16 |
| Guernsey | $0.76 | $0.23 |
| New Zealand | $0.76 | $0.16 |
| South Africa | $0.75 | $0.25 |
| Canada | $0.73 | $0.16 |
| Ireland | $0.72 | $0.36 |
| Denmark | $0.72 | $0.17 |
| Nigeria | $0.72 | $0.15 |
| Sweden | $0.70 | $0.16 |
| Iceland | $0.69 | $0.34 |
| Israel | $0.66 | $0.33 |
| Netherlands | $0.65 | $0.15 |
| Kazakhstan | $0.64 | $0.23 |
| Germany | $0.59 | $0.11 |
| Cayman Islands | $0.56 | $0.10 |
| Singapore | $0.53 | $0.12 |
| Aland Islands | $0.52 | $0.08 |
| Finland | $0.51 | $0.09 |
| Liechtenstein | $0.51 | $0.05 |
| Austria | $0.49 | $0.11 |
| Ukraine | $0.48 | $0.14 |
| Kuwait | $0.45 | $0.09 |
| France | $0.44 | $0.10 |
| United Arab Emirates | $0.40 | $0.10 |
| Belgium | $0.40 | $0.07 |
| Jersey | $0.39 | $0.19 |
| Oman | $0.36 | $0.09 |
| Bahrain | $0.36 | $0.07 |
| Luxembourg | $0.36 | $0.04 |
| South Korea | $0.35 | $0.11 |
| Saudi Arabia | $0.34 | $0.08 |
| Qatar | $0.33 | $0.06 |
| U.S. Virgin Islands | $0.33 | $0.06 |
| Lebanon | $0.32 | $0.08 |
| Puerto Rico | $0.32 | $0.07 |
| Hungary | $0.31 | $0.15 |
| Spain | $0.31 | $0.08 |
| Turks and Caicos Islands | $0.30 | $0.06 |
| Hong Kong | $0.29 | $0.08 |
| Italy | $0.29 | $0.06 |
| Reunion | $0.28 | $0.04 |
| Belarus | $0.27 | $0.10 |
| Czech Republic | $0.27 | $0.05 |
| Isle of Man | $0.26 | $0.13 |
| Poland | $0.26 | $0.06 |
| India | $0.25 | $0.13 |
| Trinidad and Tobago | $0.25 | $0.05 |
| Martinique | $0.24 | $0.05 |
| Malta | $0.24 | $0.05 |
| Guyana | $0.23 | $0.05 |
| Guadeloupe | $0.23 | $0.05 |
| Namibia | $0.23 | $0.05 |
| Slovakia | $0.23 | $0.04 |
| Panama | $0.22 | $0.05 |
| Kenya | $0.22 | $0.05 |
| New Caledonia | $0.22 | $0.05 |
| Brazil | $0.22 | $0.04 |
| French Polynesia | $0.22 | $0.04 |
| Macao | $0.21 | $0.05 |
| French Guiana | $0.21 | $0.04 |
| Slovenia | $0.21 | $0.03 |
| Antigua and Barbuda | $0.21 | $0.03 |
| Faroe Islands | $0.21 | $0.02 |
| Monaco | $0.21 | $0.02 |
| Guatemala | $0.20 | $0.05 |
| China | $0.20 | $0.04 |
| Aruba | $0.20 | $0.03 |
| Barbados | $0.20 | $0.03 |
| Iraq | $0.19 | $0.10 |
| Malaysia | $0.19 | $0.05 |
| Egypt | $0.19 | $0.04 |
| Portugal | $0.19 | $0.04 |
| Bahamas | $0.19 | $0.04 |
| British Virgin Islands | $0.19 | $0.03 |
| Greenland | $0.19 | $0.02 |
| Vatican | $0.18 | $0.09 |
| Burundi | $0.18 | $0.09 |
| Latvia | $0.18 | $0.04 |
| Uzbekistan | $0.18 | $0.04 |
| Costa Rica | $0.18 | $0.04 |
| Jordan | $0.18 | $0.04 |
| Saint Kitts and Nevis | $0.18 | $0.02 |
| Indonesia | $0.17 | $0.09 |
| Papua New Guinea | $0.17 | $0.05 |
| Kyrgyzstan | $0.17 | $0.04 |
| Ghana | $0.17 | $0.04 |
| Taiwan | $0.17 | $0.04 |
| Azerbaijan | $0.17 | $0.04 |
| Romania | $0.17 | $0.03 |
| Estonia | $0.17 | $0.03 |
| Grenada | $0.17 | $0.02 |
| Gibraltar | $0.17 | $0.02 |
| Tanzania | $0.16 | $0.06 |
| Angola | $0.16 | $0.04 |
| Jamaica | $0.16 | $0.04 |
| Cyprus | $0.16 | $0.03 |
| Botswana | $0.15 | $0.03 |
| Turkey | $0.15 | $0.03 |
| Pakistan | $0.15 | $0.03 |
| Mozambique | $0.15 | $0.03 |
| Saint Lucia | $0.15 | $0.03 |
| Andorra | $0.15 | $0.02 |
| Chile | $0.14 | $0.04 |
| Mexico | $0.14 | $0.04 |
| Lesotho | $0.14 | $0.03 |
| Dominican Republic | $0.14 | $0.03 |
| Thailand | $0.14 | $0.03 |
| Mauritius | $0.14 | $0.03 |
| Honduras | $0.14 | $0.03 |
| Belize | $0.14 | $0.03 |
| Greece | $0.14 | $0.03 |
| Suriname | $0.14 | $0.03 |
| Lithuania | $0.14 | $0.02 |
| Bolivia | $0.13 | $0.07 |
| Haiti | $0.13 | $0.07 |
| Zambia | $0.13 | $0.06 |
| Morocco | $0.13 | $0.03 |
| Sri Lanka | $0.13 | $0.03 |
| Saint Vincent and the Grenadines | $0.13 | $0.03 |
| Dominica | $0.13 | $0.02 |
| Guam | $0.13 | $0.02 |
| Mayotte | $0.13 | $0.02 |
| El Salvador | $0.12 | $0.03 |
| Armenia | $0.12 | $0.02 |
| Colombia | $0.12 | $0.02 |
| San Marino | $0.12 | $0.01 |
| Anguilla | $0.12 | $0.01 |
| Benin | $0.11 | $0.06 |
| Samoa | $0.11 | $0.03 |
| Afghanistan | $0.11 | $0.03 |
| Uganda | $0.11 | $0.03 |
| Argentina | $0.11 | $0.03 |
| Libya | $0.11 | $0.02 |
| Yemen | $0.11 | $0.02 |
| Moldova | $0.11 | $0.02 |
| Swaziland | $0.11 | $0.02 |
| Croatia | $0.11 | $0.02 |
| Nauru | $0.11 | $0.02 |
| Peru | $0.11 | $0.02 |
| Uruguay | $0.11 | $0.02 |
| Philippines | $0.11 | $0.02 |
| Palestinian Territory | $0.11 | $0.02 |
| Bulgaria | $0.11 | $0.02 |
| Paraguay | $0.11 | $0.02 |
| Malawi | $0.10 | $0.04 |
| Cameroon | $0.10 | $0.03 |
| Venezuela | $0.10 | $0.02 |
| Bangladesh | $0.10 | $0.02 |
| Rwanda | $0.10 | $0.02 |
| Nicaragua | $0.10 | $0.02 |
| Brunei | $0.09 | $0.05 |
| Gabon | $0.09 | $0.03 |
| Tajikistan | $0.09 | $0.03 |
| Fiji | $0.09 | $0.02 |
| Cambodia | $0.09 | $0.02 |
| Republic of the Congo | $0.09 | $0.02 |
| Algeria | $0.09 | $0.02 |
| Turkmenistan | $0.09 | $0.02 |
| Madagascar | $0.09 | $0.02 |
| Seychelles | $0.09 | $0.01 |
| Vanuatu | $0.09 | $0.01 |
| Maldives | $0.09 | $0.01 |
| Tonga | $0.09 | $0.01 |
| Laos | $0.09 | $0.01 |
| Falkland Islands | $0.09 | $0.01 |
| Vietnam | $0.09 | $0.01 |
| Nepal | $0.08 | $0.02 |
| Equatorial Guinea | $0.08 | $0.02 |
| Solomon Islands | $0.08 | $0.02 |
| Senegal | $0.08 | $0.02 |
| Northern Mariana Islands | $0.08 | $0.01 |
| Tunisia | $0.08 | $0.01 |
| Democratic Republic of the Congo | $0.08 | $0.01 |
| Cape Verde | $0.08 | $0.01 |
| Palau | $0.08 | $0.01 |
| Sao Tome and Principe | $0.07 | $0.02 |
| Somalia | $0.07 | $0.02 |
| Togo | $0.07 | $0.02 |
| Sierra Leone | $0.07 | $0.02 |
| Burkina Faso | $0.07 | $0.02 |
| Ethiopia | $0.07 | $0.02 |
| Gambia | $0.07 | $0.02 |
| Mali | $0.07 | $0.02 |
| Serbia | $0.07 | $0.01 |
| Micronesia | $0.07 | $0.01 |
| Bhutan | $0.07 | $0.01 |
| Georgia | $0.07 | $0.01 |
| Albania | $0.07 | $0.01 |
| Kiribati | $0.07 | $0.01 |
| Eritrea | $0.06 | $0.02 |
| Guinea | $0.06 | $0.02 |
| Niger | $0.06 | $0.01 |
| Chad | $0.06 | $0.01 |
| Central African Republic | $0.06 | $0.01 |
| Mongolia | $0.06 | $0.01 |
| Marshall Islands | $0.06 | $0.01 |
| Tuvalu | $0.06 | $0.01 |
| Mauritania | $0.06 | $0.01 |
| Djibouti | $0.06 | $0.01 |
| Comoros | $0.05 | $0.02 |
| Bosnia and Herzegovina | $0.05 | $0.01 |
| Macedonia | $0.05 | $0.01 |
| Montenegro | $0.05 | $0.01 |
What is more, Facebook advertising cost in Nigeria like anywhere else is not really what matters. But, the singular most important factor is the results you get from your Facebook ad.
If you are seeing results from your ads, you would not mind spending the money to grow your business.
If you need help growing your business with Facebook ads, or need a custom website to better take advantage of the opportunity Facebook ads offers, 360 Hub Digital can help give you good results.
Frequently Asked Questions for Facebook Advertising Cost in Nigeria
Yes. Whether you are boosting a post or creating from the ad manager, you can decide to show your Facebook ad to Instagram users as well.
The minimum average cost for a Facebook advert per month in Nigeria is ₦28,950 as of January 2024. But, your ideal budget for promotion should be a minimum of ₦ 50,000 a month.
Yes, Facebook ads works. Facebook ads conversion can be as high as 14.29% for some industries.
Facebook ads manager is an advanced tool that enable you create ads for Facebook and Instagram
No. Facebook ads are created on prepaid or post-pay passes.
Yes. There is also pay-per-conversion, impression, app install, video views, etc. But ultimately every action is initiated with a click.
No, you have to enable it to run on Instagram whether you are boosting a post or using the ads manager.
According to Facebook, you can run as many as 50,000+ ads from one ad account. This is not however possible to monitor with just one person as the ad manager. I personally sometimes run up to 20 ads. It depends on your marketing plan at that time.
The average conversion rate for Facebook ads globally is between 8-10%.
Good day to you sir/ma I want to ask if your organisation can promote or advertise my Goods for me without me worried about promoting the Goods myself on Facebook and other Social media. Secondly let me know the cost for advertising for me while I patiently wait to hear from you …
Hello Opeyemi. Yes we can, we have sent you a mail
Hello,
Thank you for this post. Please I want to confirm if your company can help through with advert of car sales. Also which of the advert platforms will generate fast sales: Facebook, Instagram, or Jiji?
Thanks for your comment Mr. Akeem. Yes we can. Kindly check your email for our response
Hi there, I would love to learn more about how to run Facebook and Google ads. Preferably a one onone training
I look forward to your response.
Hello Deen,
We would be delighted to. Kindly send your location and WhatsApp number to [email protected]
Hello, please I’d love to learn more on how to run Facebook ads for other people businesses
Preferably a one one one training
Thanks.
Hello
I’d like to know the cost of running an ad for me. It’s a web app. We have 3 variants of the app. School, Hotel and Shop/Store.
We would like to know the cost implications and advice on how to get the best of the ads. And if the 3 apps will be run on same campaign or differently.
Thanks
good day i want to ask what the difference between #5,000 ads and #10,000 ads, and would also love to learn about how a Facebook, goggle and Instagram ads works
Hello ireti. The difference is in the number of people the budget can reach. If 5k ads would reach 10k people, 10k ads should be able to reach 20k.
The more money you spend on ads, the more exposure you get. That is what budgeting is for, but this is different from getting good results from the budget you chose.
How to boost FB post: https://360hub.club/how-to-promote-a-post-on-facebook/
Instagram post boosting: https://360hub.club/instagram-sponsored-ads/
About Google ads: https://neilpatel.com/what-is-google-adwords/
I will like to discuss advertising for my conference. Kindly advise
Hello Chibuikem, kindly reach out to us via email: [email protected]
Please can u run ads for me,targeting the US audience???
Yes, we can. kindly reach us at [email protected]
Please,I would like u to run ads for me, targeting the US audience
hello
i’m looking for someone that can promote our product in Nigeria.
can you help me with it?
Thankyou
Yes, we can. Kindly reach us on WhatsApp: 08145903277
Please I would like to have one on one training if you don’t mind.
Below are my detail, and I will be expecting your requirements.
Hello Rahi
We currently do not conduct one or one training. But if you would like training videos, we can send you those for a fee.
You can send a request to [email protected]
Good day sir, I tried paying for ads but I don’t understand the meaning of RM 26.00 in naira…. kindly reply
Hello Adesola. RM stands for Malaysian Ringgit. You may need to change the currency
Please I want to pay for advert on Facebook how can I go about doing it.
Choose to pay with naira and add funds via Payu with your regular ATM card
i will like to run an ad for eduaction how to go about it?
Kindly send details about your intended promotion to [email protected] to enable us to advise you better.
Hi Admin,
I want to advertise a data analysis training.
Which of the social media platforms can optimize my getting a target audience?
My audience should be professionals, at least they should be interns in non-governmental organizations, development organizations (WHO, UN, etc.), and data analysis enthusiasts.
Hello Ayobami,
If you have a good budget for the campaign, I recommend spreading your net across Facebook, Instagram, LinkedIn and X. However, if you have a small budget, stay with just Facebook and Instagram. LinkedIn professionals targeting may be better, but the cost per click (CPC) is extremely high for Nigerians. You a need up to $2,000 to run a “good” campaign on LinkedIn and that may just get about 300 people to visit your landing as LinkedIn CPC is currently around $2 minimum.
But with $500 and the right targeting on Facebook and Instagram plus X, you can drive thousands of visitors and achieve more.
Hi
It’s my first time running a Facebook paid ads but the results are depressing. Am promoting a marketing software free plan to the United States but all am getting is just reach (615) and impression (618), no clicks so am wondering if you could please help me see where or what am doing wrong…
Also does paying with naira in Facebook ads affect clicks?
Hello Josh
Sorry to hear that your ad is not doing so well, first time are almost always like that. Paying with Naira, does not affect clicks.
Here are a few pointers that may help.
Ensure you are targeting the right users.
Make sure your video or creative is great, and with the right USP or value proposition
Take a second look at your type of campaign and what you are optimizing for. If your want traffic to your landing page for instance, you may choose traffic campaign and optimize for landing page view.
Make sure your CTA is in synch with your campaign goal.
Hope this helps
Thank you for this write up. My question is how much is the least I can budget if I want to market real estate to people in uk.
Hi Toyin
To get good result from your real estate Facebook campaign for UK audience, we think your budget should start from around £10 daily. If you are a startup, you may want to run campaign consistently to get better results and also gather conversion data in your ad account